Chair of Technology Marketing
The Center for AI Value aims to bridge the gap between AI research and practical implementation, focusing on unlocking economic potential across industries.
ETH Zurich invited 25 Scholars for a first Scientific Exchange on Mixed Reality Applications between August 29th and 31st.
The first-ever special session on Augmented Reality and Virtual Reality at The European Marketing Academy Conference (EMAC) in Bucharest got accepted.
Sebastian Tillmanns from the Chair of Technology Marketing Featured as a Keynote Speaker at PR Suisse Symposium 2023 in Basel, Focusing on 'Artificial Intelligence: Curse or Blessing?
Professor Wangenheim named new Co-Editor of Journal of Service Research
We explore how to market innovations and how technologies transform relations between organizations and stakeholders.
We are committed to teaching a wide range of marketing and technology-related topics at all levels.
In addition to the research carried out directly by the group, we are organized in several specialized labs and centers.