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Chair of Technology Marketing

: Overview and News

Overview

Mission

We explore how to market innovations and how technologies transform relations between organizations and stakeholders.

Education

We are committed to teaching a wide range of marketing and technology-related topics at all levels.

Research

In addition to the research carried out directly by the group, we are organized in several specialized labs and centers.

Associated Research Centers and Labs

Mobiliar Lab for Analytics

Center for Digital Health Interventions

Center for AI Value