2024
The Swiss AI Monitor was launched at the Andermatt Dialogs
In collaboration with the N9 House of Innovation, the Chair of Technology Marketing launched Switzerland's national initiative to understand when, how, and why AI technologies affect business and society.
Technology Marketing Group Launches Center for AI Value
The Center for AI Value aims to bridge the gap between AI research and practical implementation, focusing on unlocking economic potential across industries.
First Scientific Exchange on Mixed Reality Applications at ETH Zurich
Twenty-five scholars from across the globe met at ETH Zurich to share their research on mixed reality applications from 29 to 31 August.
Technology Marketing Group Hosts Guest Researcher in AI-Driven Service Innovation
Our group recently welcomed Spanish scholar Miriam Alzate to explore the impact of AI chatbots on service interactions. This collaboration aims to determine optimal scenarios for AI deployment in customer service roles.
Dr. David Finken wins European's Most Prestigious Dissertation Award in Marketing
Dr. David Finken wins the prestigious Enginius-Dissertation Award at The European Marketing Academy (EMAC) Conference in Bucharest.