Prof. Dr. David Finken
David Finken conducts research at the intersection of marketing, management, and technologies, and is a research associate since December 2025. Currently, David Finken is an Assistant Professor of Marketing & Technology (tenure-track) at the TUM School of Management, Germany. There he leads the research group on Marketing & Technology.
David Finken is leading the reserach group of external page Marketing and Technology and the TUM School of Management. His research is inspired by real challenges and draws on foundational insights from (social) psychology and organizational behavior to inform how emerging technologies can create value and address societal problems. His interdisciplinary work has received several international recognitions and competitive research grants, including funding for projects and conferences on Augmented and Virtual Reality and on how Artificial Intelligence generatesvalue in corporate contexts.
Selected current research projects / Research Areas.
- Understanding Self-related concepts (e.g., psychological distance, psychological ownership) and Other perception processes (e.g., inference making)
- Effects of augmented reality on product perception and consumer experience
- Individual and team interactions in virtual reality environments
- Self- and other-perceptions in the use of AI tools and AI-based companions
Scientific Involvements. David engages in writing scientific grant proposal for the Swiss National Science Foundation or Innosuisse, organizes conferences (including special sessions and scientific workshop), and reviews manuscripts for leading journals and conferences.
Awards & Recognition (since selected).
- 2025: Winner of Dissertation Award - International Marketing Trends Conference
- 2024: Winner of Best Dissertation Award - University of Lucerne
- 2024: Competitive funding receiver for Artificial Intelligence Navigator (Innosuisse, Innocheck)
2024: Competitive funding receiver for the external page Swiss AI Monitor (Innosuisse, Data Booster) - 2024: Competitive funding receiver for scientific conference on Augmented and Virtual Reality (Swiss National Science Fundation)
- 2024: Winner of the Enginius Dissertation Award (European Marketing Academy Conference)
- 2023: Best Presentation Award, Swiss Academy of Marketing Science
- 2023: Fellow of the AMA-Sheth Foundation Doctoral Consortium (Oslo)
- 2023: Conference grant for the 2023 Society of Consumer Psychology Conference
David FInken is currently not available for Master's Theses supervision
Contact information