About

The Technology Marketing Group, founded by Florian von Wangenheim in 2013, is a pioneering research group at ETH Zurich dedicated to exploring the intersection of marketing, technology, and societal impact. Together with its associated centers and labs, the group investigates how to effectively market innovative offerings and how emerging technologies transform the relationship between organizations and their stakeholders.

Our multidisciplinary team of researchers, in collaboration with industry partners and healthcare institutions, conducts cutting-edge research to develop and implement digital applications in the domains of analytics, healthcare, Internet of Things (IoT), and generative AI. By leveraging the expertise of the Mobiliar Lab for Analytics, the Center for Digital Health Interventions, the Bosch IoT Lab, and the Center for AI Generated Value, we aim to generate value for society and drive meaningful impact.

The Technology Marketing Group is committed to advancing scientific knowledge, fostering innovation, and addressing societal challenges through responsible and transformative research. We strive to bridge the gap between academia and real-world applications, ensuring that our research findings are translated into practical solutions that benefit organizations and individuals alike.