PD Dr. Sebastian Tillmanns
Research Interests
With a foundational interest in marketing, my research primarily delves into the intersection of this domain with cutting-edge technology. I am particularly captivated by the potential of artificial intelligence, especially generative AI, and its transformative capabilities. My aim is to harness the power of AI to innovatively utilize company data, thereby creating unparalleled value and insights.
Supervising Master's theses related to: Generative Artificial Intelligence, Customer Relationship Management, Consumer Behavior, Retailing