2014

The Technology Marketing Group participated in the "Service and Technology Marketing Conference 2014" with participants from University of Passau and University of Paderborn in Passau/Germany. Interesting presentations through the day and cosy dinners in the evening made a fantastic conference. Thanks for that!

Armin defended his PhD Thesis at the TU München. The topic of his dissertation was "The Capital Market Outcomes of Marketing Executives' Insider Trades - Information Content and Stock Returns Risk Implications"

The paper titled, "Two Sides to a Coin: Investigating the Customer Value of Strategic Service Alliances," by Nancy Wünderlich and Anne Scherer has been accepted to be a part of a competitive paper session at the AMA 2015 Winter Marketing Educators¹ Conference. The conference is among the most highly recognized in the field of marketing. The upcoming conference will take place from February 13-15, 2015 in San Antonio, Texas, USA.

Ajay Kohli, former Editor of the Journal of Marketing and among the 100 most cited authors in fields of Business and Economics, conducted a theory construction workshop on November 3rd, 2014 at D-MTEC.

We warmly welcome Anna Salonen from University of Turku as a guest researcher at our chair. She will stay at ETH for one year.