Thesis & Semester Projects
The Technology Marketing Group offers final theses related to current and relevant research questions. The topics come from our ongoing research projects as well as cooperations with industry partners. Primarily, final thesis have an empirical character. Additionally, the relevant and current literature has to be reviewed and discussed as well as unanswered research questions have to be identified.
Requirements you have to meet to write a thesis at our chair
- Interest in Marketing and Marketing Research
- Interest in empirical and analytical work
- Successful participation at least some of our Chair's courses, such as: "Introduction to Marketing", "Marketing Analytics" and "Empirical Methods in Management", for example.
- Proposal (about 2 pages)
- Curriculum Vitae
- Transcript of records
Note: specialist thesis topics outside of marketing may be considered, if relevant for ongoing Chair research interests. Marketing knowledge and/or course participation is not required for Mobiliar Lab for Analytics thesis or semester projects.
Available Projects and Theses
Download Guidelines for thesis (PDF, 259 KB)
Members of our chair support supervision of thesis topics. Please visit the respective team members pages to find their supervision specialities. An overview of our team can be found at the following link here.
You may suggest your own thesis topic to us, or alternatively, specific theses and projects may be avilable from time to time. Current offers are specified below:
Available Master's Theses:
- Evaluating the Use of Wearable EEG Devices for Neurofeedback
- TDownload esting for Differences of On Self versus In Environment Augmented Reality Applications (PDF, 113 KB)
- Download Virtual Reality in Brick-And-Mortar Retail Stores (PDF, 112 KB)
- Download Revolutionizing Customer Service with Generative Chatbots (PDF, 94 KB)
- Shared customer traits in customer base analysis: Why bother with homogenous customer groups?
- Which shoes fit this dress? Using product images to infer “perfect pairings” across product categories without supervision.
- Modern Tools for Marketing: Neural Networks for customer behavior prediction
- Explainable AI: Operationalizing Human-Centered Perspectives
Available Semester Projects:
Previous Projects and Theses
Please find below a non-exhaustive list of thesis topics completed by both MAS and regular Master's students at our chair:
Year | Title | Supervisor(s) |
|---|---|---|
| 2024 | Optimizing B2B Social Media Marketing Strategy Using Big Data: A Case Study | Sebastian Tillmanns |
| 2023 | Product Embeddings for Cross-Effects in Offline Retail Spaces | Sebastian Tillmanns |
| 2023 | Product idea creation by recombination of firm knowledge - a case study in a medium-sized Swiss technology company | Joseph Ollier |
| 2023 | Addressing Data Scarcity in Sentiment Analysis: An Exploration of the Potential of GPT-3.5 for DataGeneration and Augmentation | |
| 2022/2023 | User engagement with the digital health intervention Elena+: Care for COVID-19: The Role of Gender | Joseph Ollier |
| 2022 | Lead generation based on anonymous web traffic | Joseph Ollier |
| 2021/2022 | How to Confirm a Value Proposition - A Case Study in the Spinning Industry | Sebastian Tillmanns |
| 2020/2021 | Examining the Relation of Participant Health Status and Institutional Trust on the Intention to Use Digital Health Interventions During the COVID-19 Pandemic | Joseph Ollier |
| 2019/2020 | Different Users - Different Perceptions of Conversational Agents? | Marcia Nißen |
| 2019/2020 | Beyond Existing Conversational Agent Classifications. | Marcia Nißen |
| 2019/2020 | Refining a Value-Centered Onboarding Design for Conversational Agents in a Health Service Context. | Marcia Nißen |
| 2019/2020 | Examining the effect of privacy disclosures on the perception of healthcare chatbots and usage of healthcare apps. | Joseph Ollier |
| 2019 | Exploring User Interaction Data of a Three-Months Long Chatbot-based Personality Change Intervention. | Marcia Nißen |
| 2018 | Chatbots für Schweizer Gemeinden: Marktanalyse und Qualitätsanforderungen in öffentlichen Institutionen. | Marcia Nißen |
| 2018 | On the Impact of Anthropomorphic Cues in Conversational Agents on User Perceptions and Behavioral Intentions. | Marcia Nißen |
| 2017/2018 | Impact of general privacy concerns on chatbot design elements' influence on people's willingness to disclose personal information. | Joseph Ollier |
| 2017/2018 | User Onboarding Design for a Fully Automated Conversational Agent in Mobile Health Interventions. | Marcia Nißen |
| 2017/2018 | The Impact of Automated Customer Self-Service Recommendations – A Field Experiment at <CompanyName>. | Marcia Nißen |
| 2017/2018 | Augmented Reality for Data Science Education | Andrea Ferarrio |
| 2017 | Rebuilding Trust – The Effect of Chatbots on Doctor-Patient Interactions. | Marcia Nißen |
| 2016/2017 | The Effects of Change in Financial Incentive Schemes on Personal Physical Activity: An Investigation of Behavior and Motivation. | Florian von Wangenheim |
ETH MTEC Declaration of Originality, Citation Etiquette, Grading Scheme
The Declaration of Originality has to be signed before the start of every project/thesis!