Thesis & Semester Projects
The Technology Marketing Group offers final theses related to current and relevant research questions. The topics come from our ongoing research projects as well as cooperations with industry partners. Primarily, final thesis have an empirical character. Additionally, the relevant and current literature has to be reviewed and discussed as well as unanswered research questions have to be identified.
Requirements you have to meet to write a thesis at our chair
- Interest in Marketing and Marketing Research
- Interest in empirical and analytical work
- Successful participation at least some of our Chair's courses, such as: "Introduction to Marketing", "Marketing Analytics" and "Empirical Methods in Management", for example.
- Proposal (about 2 pages)
- Curriculum Vitae
- Transcript of records
Note: specialist thesis topics outside of marketing may be considered, if relevant for ongoing Chair or Lab research interests.
Available Projects and Theses
DownloadGuidelines for thesis (PDF, 259 KB)vertical_align_bottom
Members of our chair support supervision of thesis topics. Please visit the respective team members pages to find their supervision specialities. An overview of our team can be found at the following link here.
You may suggest your own thesis topic to us, or alternatively, specific theses and projects may be avilable from time to time. Current offers are specified below:
Available Master's Theses:
- TDownloadesting for Differences of On Self versus In Environment Augmented Reality Applications (PDF, 113 KB)vertical_align_bottom
- DownloadVirtual Reality in Brick-And-Mortar Retail Stores (PDF, 112 KB)vertical_align_bottom
- DownloadRevolutionizing Customer Service with Generative Chatbots (PDF, 94 KB)vertical_align_bottom
- Shared customer traits in customer base analysis: Why bother with homogenous customer groups?
- Which shoes fit this dress? Using product images to infer “perfect pairings” across product categories without supervision.
- Modern Tools for Marketing: Neural Networks for customer behavior prediction
- Explainable AI: Operationalizing Human-Centered Perspectives
Previous Projects and Theses
Please find below a non-exhaustive list of thesis topics completed by both MAS and regular Master's students at our chair:
ETH MTEC Declaration of Originality, Citation Etiquette, Grading Scheme
The Declaration of Originality has to be signed before the start of every project/thesis!