Dr. Patrick Bachmann

Lecturer at the Department of Management, Technology, and Economics

ETH Zürich

Professur f. Technologiemarketing

WEV G 228

Weinbergstr. 56/58

8092 Zürich

Switzerland

Work +41 44 633 84 94
0000-0002-3938-2697
V-Card (vcf, 1kb)

Research Interests

My main research fields are customer lifetime value and customer relationship management, network lifetime value and social customer relationship management. In particular, I am developing models to predict future customer (purchase-) behavior and identify the drivers thereof.